There is no denying the incredible growth in MySpace.com over the past year and its dominance among social networking sites. The site’s popularity has garnered so much attention that it has inevitably invited competition from other social networking sites. New sites are cropping up every month attempting to siphon away users from MySpace, but they have been only moderately successful in cutting into MySpace’s market share dominance.
A well-established social networking site poses a difficult barrier to entry for potential competitors because of the pre-existing network of people with whom to interact online. Because greater numbers of users at established social networking sites increase the audience’s networking capabilities, it can be difficult for a new networking site to get off the ground. Competitors have found that their best chance of survival in the market is to focus on a specific niche or demographic.
Some competitors of MySpace are experiencing greater success than others, however. While a few competitors seem to be making inroads into the 12 to 17 demographic, MySpace is maintaining its position among other demos.
Source: comScore Media Metrix
*Composition Index represents the proportion of the given group within a specific site audience, compared to the proportion of that group in the total online population. A composition index of 100 represents parity.
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