How do you obtain email addresses?
Datran Media is a full-service database management and email marketing company. We actively manage our partners' customer databases, enabling them to re-market to their existing customers, build loyalty, increase retention and extend the lifetime value of their customer base through relevant cross-marketing.

How many lists/total names do you manage exclusively?
Datran Media manages more than 250 company customer lists and has a total reach of over 100 million unique consumer records.

Do you specialize in any particular verticals?
Although Datran Media reaches consumers in virtually every category, we have significant experience in the Financial Services, Automotive, Social Networking, Entertainment and Promotional verticals.

What type(s) of opt-in process do you use?
One hundred percent of Datran's managed data is first-generation company customer data. Customers have given affirmative consent through a variety of means to receive email marketing, and have the ability to opt-out of receiving email at any time.

How often are your lists updated?
Datran Media's Consumer Value Engine is integrated directly with hundreds of partner properties and receives millions of pieces of data on a daily basis, in real-time.

What kind of targeting can you provide?

• Demographic (age, gender, et cetera)
• Geographic (city, street, zip, et cetera)
• Psychographic (interest, category, et cetera)
• Technographic (domain, internet connection speed, et cetera)
• Context (the context of the company that the user is a customer of)
• Response (previous message interactions)
• Channel (if the customer was acquired through search, banners, email, et cetera)
• Any additional non-personally identifiable self-reported information.

Which creative formats do you support?
HTML, text, some rich media

Describe your deliverability and tracking capabilities
Datran Media is a full-service ESP with tier-one deployment technology. Full response and conversion tracking is available and integrated into our marketing analysis system.

Which payment models do you work with? CPM, CPA, CPC?
All payment methods

What is a distinguishing feature of your email lists or campaigns?

• Highest quality customer data. Every database is transactional, not compiled.
• Business intelligence and marketing optimization. Datran leverages cutting-edge data mining and marketing analysis to increase relevance and drive consumer value.
• Tier-One deployment technology.
• Compliance solutions. Datran Media's products include suppression-file management, compliance monitoring and affiliate management.
• adLoyalty-- employ a comprehensive customer management solution that touches consumers across every stage of the lifetime sales cycle; from acquisition, to retention and loyalty, to cross-marketing, to advocacy and beyond.

Do you provide any other email marketing services?
Datran Media is the first company to offer a full suite of email marketing services:

• Performance-based / acquisition email marketing
• List management
• Email deployment
• Customer relationship management (CRM)
• Compliance solutions
• Certification management
• Affiliate marketing
• Creative optimization

What's your website?
www.datranmedia.com