EMAIL: IN FOCUS
Published: February 13, 2006
Email Marketing Cheat Sheet
 
Direct Marketing Data Solution

How do you obtain email addresses?
Most DM2-DecisionMaker names (95 percent) are obtained through circulation permission.

How many lists/total names do you manage exclusively?
Email: 100-plus lists, one-plus million names exclusively Postal: 150-plus lists, six-plus million names exclusively

Do you specialize in any particular verticals?
DM2-DecisionMaker provides many vertical markets: Building/Construction, Electronics, Manufacturing, Engineering, Finance, IT, Research/Laboratory, Legal, Supply Chain, Medical/Surgical and more.

What type(s) of opt-in process do you use?
Most DM2-DecisionMaker names (95 percent) are obtained through circulation permission. An introductory and confirmation email also is sent to potential email recipients.

How often are your lists updated?
Depending on the list: Postal: Six times a year or quarterly. Email: List updated monthly, opt-outs removed daily

What kind of targeting can you provide?
Multiple Selects:

  • Buying authority
  • Job function
  • Title
  • Business / Industry
  • Sales volume
  • Employee size

Which creative formats do you support?
HTML, Flash, text (other specifics available upon request)

Describe your deliverability and tracking capabilities
Deliverability and tracking capabilities include: attempted, delivered, bounces, open rate, clickthroughs and more, available in reports and via online tracking

Which payment models do you work with? CPM, CPA, CPC?
CPM

What is a distinguishing feature of your email lists or campaigns?
Our lists are not compiled, but rather self-reported demographics. DM2-DecisionMaker also offers tracking and transmission included with their price.

Do you provide any other email marketing services?
HTML creative services, client house file deployment, check for “SPAM Triggers” within the message and image hosting.

What’s your website?
www.dm2lists.com

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