How do you obtain email addresses?
Subscribers to business trade publications.
How many lists/total names do you manage exclusively?
457 lists, 18 million records.
Do you specialize in any particular verticals?
B2B-- Arts & Entertainment, Big Business, Business Executives, Construction, Corporate Management, Corporate Travel, Design/Architecture, Engineering, Financial Professionals, Food & Beverage, Government, Healthcare, HR/Training, Education, Information Technology, Manufacturing, Retail/Wholesale, Sales & Marketing, Small Business.
What type(s) of opt-in process do you use?
It depends on the publisher. Some do affirmative opt-in and some affirmative opt-out. Most importantly, a) every recipient is notified prior to receiving any third-party offers and is given the opportunity to opt-out, b) the list owner is identified in each third-party message, c) an easy, real-time opt-out link is provided in each third-party message, d) opt-outs are sent to the advertiser for 37 days after the campaign deploys, e) opt-outs are applied to the entire list, not just for a particular advertiser.
How often are your lists updated?
Quarterly updates to add new records. Continuous cleaning of bounces and opt-outs.
What kind of targeting can you provide?
Very detailed; also depends on the publication and the questions they ask on their qualification forms, e.g. job function, title, industry, company size, SIC, product influence.
Which creative formats do you support?
All types, we have not yet received a format we can not deploy.
Describe your deliverability and tracking capabilities
ePDTrax, our online reporting tool, is available to every user. Included in these reports are delivery, open and click stats. Users can view these stats by campaign, segment or by day. We also have custom reports based on clients' needs.
Which payment models do you work with? CPM, CPA, CPC?
CPM
What is a distinguishing feature of your email lists or campaigns?
Our lists most resemble the type of lists and selects found on postal lists. We represent response lists with very detailed profile data available for list selection. Our lists are all multi-channel including postal, phones, email, web advertising.
Do you provide any other email marketing services?
Yes, we provide a full line of email marketing services including acquisition and retention deployment, creative, form creation, data processing and database hosting, and custom programming.
What’s your website?
http://www.epostdirect.com/
To view our managed lists visit:
www.epostdirect.com/dc
