EMAIL: IN FOCUS
Published: February 13, 2006
Email Marketing Cheat Sheet
 
IDG Communications List Services

How do you obtain email addresses?
They are either subscribers to publications, newsletters and/or attendees to an exposition.

How many lists/total names do you manage exclusively?
81 lists in total; 37 are email and 44 postal.

Do you specialize in any particular verticals?
High tech and B2B.

What type(s) of opt-in process do you use?
All of our lists are permission-based.

How often are your lists updated?
They are updated quarterly and cleaned continuously.

What kind of targeting can you provide?
We offer extensive selectability ranging from job title, industry, operating systems, annual budget, employee size, products purchased and many more.

Which creative formats do you support?
Text and HTML

Describe your deliverability and tracking capabilities
We track deliverability on all our lists. In addition we can track open rates on HTML and clickthrough tracking is available on both HTML and text.

Which payment models do you work with? CPM, CPA, CPC?
CPM

What is a distinguishing feature of your email lists or campaigns?
They are highly targeted within the B2B and high-tech market.

Do you provide any other email marketing services?
We have an in-house list brokerage.

What’s your website?
http://www.idglist.com/

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