How do you obtain email addresses?
Return Path obtains email addresses through a double opt-in process on more than 400 publishers’ websites. Every name on our lists comes through a patented registration process that collects interest and demographic data as well as a high level of permission.

How many lists/total names do you manage exclusively?
We manage 33 million names across more than 50 lists. More than 20,000 new names register daily.

Do you specialize in any particular verticals?
IT professionals, B2B, Small Business, Consumer, Survey

What type(s) of opt-in process do you use?
Double opt-in

How often are your lists updated?
Daily

What kind of targeting can you provide?
Behavioral, geographic, demographic and interest-based (interest categories)

Which creative formats do you support?
Rich media, HTML, text

Describe your deliverability and tracking capabilities
Return Path uses its proprietary Delivery Assurance platform to monitor delivery across ISPs and B2B filters. We also use our in-house deliverability consultants to ensure we are following the necessary best practices to increase email delivery and our email reputation.

Our email response tools also track open rates and clickthrough rates.

Which payment models do you work with? CPM, CPA, CPC?
CPM

What is a distinguishing feature of your email lists or campaigns?
Highly targeted lists, coupled with high permission standards and award-winning deliverability technology lead to more deliverable email addresses and higher response rates.

Do you provide any other email marketing services?
Return Path also provides:

• Deliverability monitoring and management
• Email reputation management
• Pre-campaign creative rendering tools
• Online panel sampling
• Lead generation
• RSS advertising

What’s your website?
http://www.returnpath.biz/
www.postmasterdirect.com