How do you obtain email addresses?
V12 is a hybrid database comprised of opt-in email addresses from both compiled and direct sources. Permission is confirmed on all addresses prior to being added to our database and reconfirmed twice yearly.
How many lists/total names do you manage exclusively?
We own a consumer database of 200mm-plus postal records and 54mm-plus opt-in emails and a B2B database of 30mm-plus postal records. We currently exclusively manage two consumer files and one business file and are slated to introduce several more Q1 2006.
Do you specialize in any particular verticals?
V12 specializes in several verticals including New Movers, New Businesses, Music & Entertainment, Ethnicities, Voters, Business Professionals and the Mature Market.
What type(s) of opt-in process do you use?
Permission is confirmed on all addresses prior to being added to our database and reconfirmed twice yearly.
How often are your lists updated?
Postal lists are updated monthly and email lists daily.
What kind of targeting can you provide?
We offer over 290 fields to target from crossing demographic, geographic, lifestyle, interest and behavioral categories.
Which creative formats do you support?
V12 accepts HTML and text creatives.
Describe your deliverability and tracking capabilities
V12 offers multi-part messaging and adheres to a strict whitelist policy to ensure optimal delivery. We report sent, delivered, opens, clicks and offer program analysis.
Which payment models do you work with? CPM, CPA, CPC?
V12 works strictly on a CPM model for its databases. Our affinity group offers hybrid programs.
What is a distinguishing feature of your email lists or campaigns?
Because V12 is a hybrid database, marketers enjoy the ability to reach a combination of cream-of-the-crop response and compiled data in an affordable and easy continuation environment.
Do you provide any other email marketing services?
V12 offers email appending, email merge / purge, program modeling and affinity / endorsed email programs.
What’s your website?
www.v12group.com