EMAIL: IN FOCUS
Published: February 13, 2006
Email Marketing Cheat Sheet
 
Worldata

How do you obtain email addresses?
Publishers collect opt-in data

How many lists/total names do you manage exclusively?
200 lists and 50,000,000 names

Do you specialize in any particular verticals?
Luxury Consumer, B2B Verticals: IT, HR, Healthcare, Government

What type(s) of opt-in process do you use?
It varies by list owner and publisher.

How often are your lists updated?
Daily

What kind of targeting can you provide?
Geographic, income, titles, industry and much more

Which creative formats do you support?
All

Describe your deliverability and tracking capabilities
Delivered, opens, clicks, transaction

Which payment models do you work with? CPM, CPA, CPC?
CPM

What is a distinguishing feature of your email lists or campaigns?
Selectability within lists

Do you provide any other email marketing services?
Housefile email transmission

What’s your website?
www.worldata.com

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