The Score: Looking for Jobs Online

The recent deluge of advertisements from Monster.com and CareerBuilder has not-so-subtly reminded us that the New Year is a time to re-evaluate one's current job status and perhaps seek greener career pastures. Consumers have heeded these messages, with recent reports claiming that record numbers of Americans are currently scouring the job market. A recent comScore analysis revealed that traffic to Job Search sites jumped considerably in January versus the previous month, indicating that many consumers are at least mulling a job change even if they haven’t come to a formal decision on the matter.

• Traffic to the Career Services & Development category increased 26 percent to 49.8 million visitors in January 2006 from the previous month. The Job Search subcategory drove much of the gains, surging 42 percent to 15.3 million visitors for the month.
  
  
• The top two sites in the Job Search subcategory, CareerBuilder.com (up 52 percent to 7.3 million visitors) and Monster.com (up 50 percent to 6.9 million visitors) both outpaced the total category gains on a percentage basis.

• Women were five percent more likely than average to visit Job Search sites in January 2006, while men were five percent less likely to do so.
  
  
• Visitors to the Job Search subcategory in January generally skewed toward younger adults. Woman and men in the 25 to 34 age range were more likely than the norm to visit this category, with women in the age range 44 percent more likely to visit, and men 33 percent more likely to do so.
  
  
• People in higher household income brackets were more likely to be looking for new jobs. Individuals with household incomes less than $60,000 exhibited below average skews, while those with incomes above $60,000 exhibited above average skews. People in households earning at least $100,000 showed the highest skews and were seven percent more likely than average to visit Job Search sites.

About comScore Networks
comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestlé, Bank of America, Universal McCann, the United States Postal Service, GlaxoSmithKline and Orbitz.