Automotive marketing experts list four ways to ensure that your website drives sales.

With media fragmenting and with an increasing number of people having always-on internet access, the auto industry has redirected its marketing practices. Through websites, manufacturers have now developed an interactive strategy to be able to reach the consumer. 

Already, about 67 percent of new-vehicle buyers use the internet in their automotive shopping, and more than half of all buyers are impacted in their make/model decision by information they find online. In today's session, two automotive marketing experts will discuss four topics that will help you get the most out of your automotive marketing:

• Navigation: how marketers can facilitate consumer browsing and, more importantly, how to get ready for the day when intra-site search will replace browsing
• Matchmaking: charting the growing use of product selector tools
• Listening: the internet has ears; you need to know about shopping sites that listen and respond
• Looking forward: what are the latest developments in online product demonstration

In our new Driving Interactive automotive marketing newsletter, Senior Editor Dawn Anfuso interviewed Dennis Galbraith about the state of the automotive online marketing industry. Read the interview at www.imediaconnection.com/autos.