Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online New & Information Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Yahoo! News |
15,520 |
11.89 |
0:14:13 |
| Weather Channel |
14,915 |
11.42 |
0:24:40 |
| MSNBC |
13,110 |
10.04 |
0:11:42 |
| CNN |
11,686 |
8.95 |
0:22:24 |
| About.com |
11,053 |
8.46 |
0:03:08 |
| Yahoo! Local |
10,045 |
7.69 |
0:04:44 |
| AOL News |
9,301 |
7.12 |
0:21:49 |
| Wikipedia |
8,703 |
6.66 |
0:07:09 |
| Google Local |
7,782 |
5.96 |
0:01:30 |
| WeatherBug |
6,650 |
5.09 |
0:11:19 | |
| Source: Nielsen//NetRatings |
| Top 10 Online Multi-Category Commerce Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| eBay |
27,819 |
21.3 |
0:57:31 |
| Amazon |
16,859 |
12.91 |
0:13:02 |
| Shopzilla.com Network |
5,853 |
4.48 |
0:02:22 |
| Target |
5,827 |
4.46 |
0:06:11 |
| Yahoo! Store |
5,790 |
4.43 |
0:05:30 |
| Wal-Mart Stores |
5,739 |
4.39 |
0:07:52 |
| Shopping.com Network |
5,667 |
4.34 |
0:02:55 |
| Yahoo! Shopping |
4,340 |
3.32 |
0:01:58 |
| NexTag |
3,778 |
2.89 |
0:01:37 |
| Overstock.com |
3,702 |
2.84 |
0:08:10 | |
| Source: Nielsen//NetRatings |
|
Week Ending February 12, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Software Advertisers |
| Company |
Impressions
(000) |
| TaxACT |
339,593 |
| H&R Block, Inc. |
217,747 |
| Ask Jeeves, Inc. |
141,651 |
| Intuit, Inc. |
76,297 |
| Nintendo Co., Ltd |
31,778 |
| Expertcity, Inc. |
26,871 |
| Microsoft Corporation |
20,812 |
| Dundas Software |
10,993 |
| Atari |
7,883 |
| UbiSoft Entertainment Inc. |
7,147 | |
| Source: Nielsen//NetRatings |
|
Top 10 Retail Goods & Services Advertisers |
| Company |
Impressions
(000) |
| Netflix, Inc. |
1,732,189 |
| United Online, Inc. |
1,246,086 |
| 1-800-FLOWERS.COM, Inc. |
536,650 |
| Florists' Transworld Delivery |
304,136 |
| Reunion.com L.L.C. |
295,029 |
| Amazon.com, Inc. |
158,614 |
| Proflowers.com |
144,845 |
| Circuit City Stores, Inc. |
136,298 |
| eBay, Inc. |
134,118 |
| Overstock.com |
94,317 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending February 12, 2005
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
