So what does 2006 hold for video? Here are four predictions:
Prediction #1
Video content developers will look back at 2006 as a time of great liberation, as the mixed tape behavior moves out of the earphone and onto the screen.
Prediction #2
Marketers and advertisers will slowly, but with determination and confidence move toward embracing a broader range of video content and delivery options to associate their brands with, using messaging platforms appropriate to those specific opportunities.
Prediction #3
Distributors will look back at 2006 and concede that they knew something was happening and took some small steps toward making sure they weren’t left behind.
Prediction #4
Consumers only look forward, and the first people who figure out where they are looking next will have a distinct advantage in the video marketplace.
It's an exciting time in video for all players: consumers, content providers, manufacturers and, of course, advertisers.
