Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group, will be recognized as entertainment's most visionary marketer at the Variety/iMedia Summit entitled "Integrate '06 L.A.: Marketing to the New Entertainment Consumer" on April 13, 2006 at the Beverly Hills Hotel.
The Summit will focus on the changing media landscape, how marketing executives can respond to the current challenges to traditional entertainment business models, and which possibilities to leverage in the future.
"Albert is the ideal recipient of our 'Visionary Marketer' Award. His work with day and date DVD/pay per view windows in conjunction with MovieBeam is just the type of forward thinking needed in this time of change," says Charlie Koones, group publisher and president, Variety and Variety Group.
Cheng heads the general management and strategic oversight of digital media and development of ancillary revenue streams for Disney-ABC Television Group's diverse portfolio of broadcast and cable networks. He leads the digital media team, overseeing product development, marketing and operations for digital media content platforms, including video-on-demand, broadband, web-based and mobile platforms, as well as interactive television technologies. Cheng also supports franchise management through the development of related new products. Additionally, he is responsible for creating new business ventures and partnerships in the digital media and online space.
The Variety/iMedia "Integrate '06 L.A.: Marketing to the New Entertainment Consumer" Summit will be held April 13, 2006 at the Beverly Hills Hotel. It is an invitation only event.
Variety/iMedia "Integrate '06 L.A Summit" information