Seeking ways to boost your open, clickthrough and conversion rates? Redesign your email templates based on proven email marketing best practices. You’ll be pleasantly surprised how much simple creative tests can lift response. Upgrade the subject line, from line, photography style (hero shots), layout, headline, copy, call-to-action buttons, text links, icons, testimonials and footer. Additionally, be sure to incorporate multiple points of personalization on all outbound email communications. Invest in the formal redesign of your email template and watch your metrics go from ugly ducklings to swans overnight.

Example: StubHub!, a leading open marketplace dedicated to tickets, engaged in a extreme makeover of their its campaigns to realize a three-times increase in open rates, 35 percent lift in click throughs, and 110 percent boost in online ticket sales conversions. Learn more by attending their LIVE case study session at ad:tech San Francisco on April 27, 2006.