Published: March 14, 2006
MapQuest Ranks Top Visited Travel Site
NetView data shows the map site receiving the highest unique audience, but visitors spend the most time on American Airlines' site. Find out more.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Travel Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| MapQuest |
14,566 |
11.22 |
0:09:26 |
| Expedia |
5,606 |
4.32 |
0:10:25 |
| Southwest Airlines |
4,606 |
3.55 |
0:20:18 |
| Travelocity |
4,587 |
3.53 |
0:11:37 |
| Orbitz |
3,877 |
2.99 |
0:10:32 |
| American Airlines |
2,673 |
2.06 |
0:20:47 |
| AOL Travel |
2,604 |
2.01 |
0:06:42 |
| Yahoo! Travel |
2,435 |
1.88 |
0:01:58 |
| Marriott |
2,139 |
1.65 |
0:12:34 |
| Delta |
2,039 |
1.57 |
0:19:32 | |
| Source: Nielsen//NetRatings |
| Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| CareerBuilder |
7,136 |
5.5 |
0:07:30 |
| Monster |
3,682 |
2.84 |
0:11:28 |
| Yahoo! HotJobs |
1,947 |
1.5 |
0:06:45 |
| MSN Encarta |
1,914 |
1.48 |
0:05:22 |
| U.S. Dept. of Education (ED) |
1,336 |
1.03 |
0:14:05 |
| Merriam-Webster |
1,267 |
0.98 |
0:08:12 |
| U.S Federal Student Aid (FSA) |
1,192 |
0.92 |
0:42:17 |
| About Homework Help |
1,183 |
0.91 |
0:01:39 |
| AOL Research & Learn |
1,170 |
0.9 |
0:05:56 |
| Google Scholar |
969 |
0.75 |
0:02:29 | |
| Source: Nielsen//NetRatings |
|
Week Ending February 26, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Travel Advertisers |
| Company |
Impressions
(000) |
| InterActiveCorp |
131,870 |
| Extended Stay America, Inc. |
112,784 |
| Caesar's Entertainment, Inc. |
98,518 |
| General Electric Company |
81,643 |
| Orbitz |
81,458 |
| American Express Company |
53,980 |
| Hilton Hotels Corporation |
49,145 |
| The Walt Disney Corporation |
40,037 |
| Best Western International, Inc. |
33,366 |
| VacationsToGo.com |
32,153 | |
| Source: Nielsen//NetRatings |
|
Top 10 Entertainment Advertisers |
| Company |
Impressions
(000) |
| Skill Jam |
713,887 |
| Harrah's Entertainment, Inc. |
489,373 |
| The News Corporation Limited |
421,942 |
| General Electric Company |
135,945 |
| Sony Corporation |
98,206 |
| Time Warner Inc. |
97,135 |
| The Walt Disney Corporation |
66,429 |
| Viacom Inc. |
65,076 |
| Speed Channel Network Inc. |
62,930 |
| XM Satellite Radio, Inc. |
61,531 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending February 26, 2005
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
