Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Travel Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| MapQuest |
14,566 |
11.22 |
0:09:26 |
| Expedia |
5,606 |
4.32 |
0:10:25 |
| Southwest Airlines |
4,606 |
3.55 |
0:20:18 |
| Travelocity |
4,587 |
3.53 |
0:11:37 |
| Orbitz |
3,877 |
2.99 |
0:10:32 |
| American Airlines |
2,673 |
2.06 |
0:20:47 |
| AOL Travel |
2,604 |
2.01 |
0:06:42 |
| Yahoo! Travel |
2,435 |
1.88 |
0:01:58 |
| Marriott |
2,139 |
1.65 |
0:12:34 |
| Delta |
2,039 |
1.57 |
0:19:32 | |
| Source: Nielsen//NetRatings |
| Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| CareerBuilder |
7,136 |
5.5 |
0:07:30 |
| Monster |
3,682 |
2.84 |
0:11:28 |
| Yahoo! HotJobs |
1,947 |
1.5 |
0:06:45 |
| MSN Encarta |
1,914 |
1.48 |
0:05:22 |
| U.S. Dept. of Education (ED) |
1,336 |
1.03 |
0:14:05 |
| Merriam-Webster |
1,267 |
0.98 |
0:08:12 |
| U.S Federal Student Aid (FSA) |
1,192 |
0.92 |
0:42:17 |
| About Homework Help |
1,183 |
0.91 |
0:01:39 |
| AOL Research & Learn |
1,170 |
0.9 |
0:05:56 |
| Google Scholar |
969 |
0.75 |
0:02:29 | |
| Source: Nielsen//NetRatings |
|
Week Ending February 26, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Travel Advertisers |
| Company |
Impressions
(000) |
| InterActiveCorp |
131,870 |
| Extended Stay America, Inc. |
112,784 |
| Caesar's Entertainment, Inc. |
98,518 |
| General Electric Company |
81,643 |
| Orbitz |
81,458 |
| American Express Company |
53,980 |
| Hilton Hotels Corporation |
49,145 |
| The Walt Disney Corporation |
40,037 |
| Best Western International, Inc. |
33,366 |
| VacationsToGo.com |
32,153 | |
| Source: Nielsen//NetRatings |
|
Top 10 Entertainment Advertisers |
| Company |
Impressions
(000) |
| Skill Jam |
713,887 |
| Harrah's Entertainment, Inc. |
489,373 |
| The News Corporation Limited |
421,942 |
| General Electric Company |
135,945 |
| Sony Corporation |
98,206 |
| Time Warner Inc. |
97,135 |
| The Walt Disney Corporation |
66,429 |
| Viacom Inc. |
65,076 |
| Speed Channel Network Inc. |
62,930 |
| XM Satellite Radio, Inc. |
61,531 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending February 26, 2005
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
