What are your monthly impressions?
300 million.

How many unique visitors are there within your network in a given month?
8 million.

How many sites are in your network?
1,100.

What kind of targeting do you provide? How is this targeting achieved?
Ads can purchased a la carte on specific blogs or in bundled social networks devoted to a topic.

Do you accept all forms of rich media? How about video?
No.

What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site (e.g., all sports content; the network focuses on moms; the key demographic seems to be Men 18-24)?
We are devoted to blogs, representing the leading independent blogs. Our most powerful spheres include politics, gossip, parents, music, gays, New Yorkers, Los Angelenos, gun owners, evangelicals, baseball fans and gadgetophiles.

Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
Co-evolved with traditional publishers, advertisers regard website visitors as passive consumers of information. Media buying has been a matter of tossing darts at a demographic target. But the internet is transforming consumers into producers, audience members into actors. It's no longer enough to shout a script down at mute, isolated individuals and wait for them to applaud or buy. Advertising must engage and iterate, spawning pulses through an ever-evolving social lattice. Gonna be hard to get cram this industry back in an Excel, eh?

What is your website?
www.blogads.com

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