What are your monthly impressions?
ContextWeb serves more than 2 billion monthly impressions.
How many unique visitors are there within your network in a given month?
ContextWeb has more than 105 million unique visitors per month.
How many sites are in your network?
We work with more than 1,000 publishers.
What kind of targeting do you provide? How is this targeting achieved?
ContextWeb targets to a content page. More specifically, a typical network will group websites into a categorized bucket so when you buy into a network your ad runs across all of the sites in the category. In this case, many of these sites may not contain content relevant to the category you are supposed to be running on. This creates waste or spillage in a campaign because your ad is running on content that is not relevant to the ad being shown.
In contrast when you buy through ContextWeb, you can target at the page level. If only 50 percent of a site is about a specific category, then we’re only going to run your ad along the 50 percent that is relevant to your category, creating no waste or spillage in your campaign. Your ads are only shown on pages that are relevant.
Do you accept all forms of rich media? How about video?
ContextWeb accepts all standard IAB sizes and flash creatives.
What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site (e.g., all sports content; the network focuses on moms; the key demographic seems to be Men 18-24)?
ContextWeb is unique in its ability to accomplish real-time targeting from a content level. The core differentiator from its competitors is that ContextWeb can optimize and target ads in real-time using a fully automated network, while other providers have some manual processes integrated in their solutions. Through the optimization process, ContextWeb has the ability to target at the page level, removing excess spillage from a campaign.
Is there anything else you’d like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
We are doing very well and are extremely strong in the marketplace. You can expect us to release several innovative products that will be unlike any others in the space later in the year.
What is your website?
www.contextweb.com
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