AD NETWORKS: IN FOCUS
Published: March 15, 2006
Ad Networks Crib Sheet part 2
 
ICON Advertising Solutions

What are your monthly impressions?
In February 2006, we delivered more than 4 billion Impressions, but have access to over 7.5 billion a month. Our publisher base continues to grow as new publishers come on board.

How many unique visitors are there within your network in a given month?
We are currently delivering approximately 36 million monthly uniques a month.

How many sites are in your network?
We represent approximately 50 premium branded publishers that are the anchors to our network with more than 1,500 in total.

What kind of targeting do you provide?
We can provide all types of major targeting options that ensures client’s will “Meet your Audience." ICON offers everything from geotargeting to behavior targeting as options. We use Yield Manager as our licensed front end of our network, with a proprietary system called Dynamic Audience Targeting that utilizes past performance of similar campaigns to analyze future behavior of users and will then target similar ads based on those learnings.

Do you accept all forms of rich media? How about video?
Yes, we are very active with many of the rich media providers and thus can accept most, if not all rich media including video.

What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site (e.g., all sports content; the network focuses on moms; the key demographic seems to be Men 18-24)?
The most distinguishing feature of our network is our renewal rate. We have found that once a client is on board with us our ability to meet any ROI goal a client has results in consistent renewals month over month. Our network has been designed to truly meet the needs of our current and prospective client agencies and advertisers, the place to go to “Meet your Audience.”

What is your website?
www.iconadsol.com

Next: Kanoodle

« Previous page |