What are your monthly impressions?
More than 15 billion.

How many unique visitors are there within your network in a given month?
Kanoodle’s sponsored links are distributed to many of the web’s best sites, including MarketWatch.com, MSNBC.com, USATODAY.com, MSN, the sites of the CBS Television Stations, NASCAR.com and thousands more. These sites reach a large percentage of visitors on the web.

How many sites are in your network?
There are more than 4,000 partners and growing in Kanoodle’s network.

What kind of targeting do you provide? How is this targeting achieved?
A leading provider of sponsored links, Kanoodle offers advertisers multiple solutions for targeting their campaigns, including by context, behavior, location and keyword. Kanoodle works closely with advertisers to identify the most relevant topics and segments.

• ContextTarget: A pioneer of the topics-based approach, Kanoodle has defined thousands of topics that span nearly every area of interest you can find on the web.
• BehaviorTarget: This solution identifies audience "segments" whose online behavior (surfing patterns and other indicators) defines the type of products and services that are on their radar, allowing Kanoodle to target them with sponsored links.
• LocalTarget: Kanoodle has created a group of topics centering on individual communities. Through Kanoodle’s network of web partners geared towards specific towns and cities, advertisers can easily geo-target their audience.
• KeywordTarget: This sponsored links product is geared towards searchers. Ads will appear on Kanoodle’s web-wide network of search engines.

Kanoodle also provides advertisers with a versatile Advertiser Center, which gives advertisers total control over how their campaigns perform. Some options available include:

• Automatic scheduling and spending caps to allow listings to reach the desired audiences only when advertisers want them to.
• Finance management to allow for spending caps within advertiser budget.
• Geotargeting to allow advertisers to target their ads at specific locations relevant to their campaigns.

Do you accept all forms of rich media? How about video?
Kanoodle is a leading provider of sponsored links, all of which are text-based.

What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site (e.g., all sports content; the network focuses on moms; the key demographic seems to be Men 18-24)?
Kanoodle works with a diverse network of partners, many of which represent the best of the web in their industry. For example, Kanoodle has partnerships with many of the top most visited online financial publication sites, including MarketWatch.com, TheStreet.com, Bloomberg.com and USATODAY.com Money. In addition, Kanoodle’s robust network provides exclusive sponsored links to far reaching sites such as MSN, MSNBC.com, CBS Television Stations, and the Dow Jones family of sites.

Is there anything else you’d like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
Kanoodle is constantly innovating and expanding its reach to better meet the needs of the online advertisers and publishers. Kanoodle has over 15,000 topics to choose from for targeting, allowing advertisers to target their campaigns as broad or granular as needed. In addition, Kanoodle strongly believes in providing the personal attention that advertisers deserve, with outstanding customer service.

Kanoodle continues to see and prove that great sites deliver great results. With more and more advertising dollars shifting online, the most important task remains to find the right target audience that will make the buy. Kanoodle’s outstanding network of sites allows advertisers to reach a large percentage of their customers online, in a relevant setting, to make the sell. We welcome advertisers to contact Kanoodle for more information on how to target their campaigns with sponsored links.

What is your website?
www.kanoodle.com

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