What are your monthly impressions?
Pheedo serves more than 35 million RSS ad impressions each month and 80 million impressions on sites including blogs and podcasts.
How many unique visitors are there within your network in a given month?
Pheedo reaches approximately 3 million unique visitors per month.
How many sites are in your network?
Pheedo currently has a footprint on more than 9,000 niche blogs, RSS feeds, podcasts and premium publishers. With a focus on these niche sites, there is no longer a need to lump consumers into a one size fits all as we move from mass market to mass niches. Consumers are gravitating towards niches because they satisfy their narrow interests.
What kind of targeting do you provide? How is this targeting achieved?
Pheedo provides a broad range of targeting that is unique to RSS, blogs and podcast. We target mainly by keyword, category, geo by city and demographic. We are in the middle of conducting an expansive survey across our network that will output detailed demographic information. Combining keyword and category targeting, Pheedo is able to create more valuable inventory from the user-generated content sites in our network. Because we cater to the long tail, we have access to hundreds of micro-content categories.
Do you accept all forms of rich media? How about video?
We can include ads in podcasts and videocasts. We work closely with our publishers to create customized campaigns using audio and video RSS feeds.
What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site (e.g., all sports content; the network focuses on moms; the key demographic seems to be Men 18-24)?
Pheedo simplifies the process of creating, producing, distributing and tracking advertising on RSS feeds, blogs and podcasts while providing publishers with extensive data and analysis of content feed usage and consumer behavior. Pheedo has helped Fortune 500 advertisers produce successful RSS marketing campaigns and arms publishers with the tools and knowledge required to understand and monetize their RSS content. Our integrated advertising approach reaches users how they choose to consume a publisher’s content. Pheedo represents the single largest source of RSS, blog and podcast ad inventory including large media properties like Hollywood.com to sites in the long tail like Dooce.com. We connect brands with today's influential online consumers and opinion shapers.
Is there anything else you’d like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
In order to succeed in today’s niche-focused consumer controlled environment advertising must entertain, inform and add value to the medium. Ultimately, pull media (RSS, Podcasting) is the next generation of content delivery. Additionally, the explosion of consumer-generated content (Blogging) is quickly becoming a more influential and a bigger slice of the media landscape.
There are three factors driving the momentum of consumer controlled media:
- Rising usage of RSS by consumers as a standard method of consuming information.
- Tremendous growth of the iPod, Podcasting and TiVo.
- An exponential increase of blogs and other user-generated content.
As we move from the mass market to mass niches advertising needs to adjust and adapt to this movement.
What is your website?
http://www.pheedo.com/
Next: Right Media