What are your monthly impressions?
17 billion.

How many unique visitors are there within your network in a given month?
90 million.

How many sites are there in your network?
More than 2,500.

What kind of targeting do you provide? How is this targeting achieved?

• Targeting, ad management and optimization is powered by Yield Manager, our ad management platform.
• ROI optimization: automated, real-time
• Remarketing
• Content (channel), geographic, day part, browser, bandwidth, ISP

Do you accept all forms of rich media? How about video?
Yes.

What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site (e.g., all sports content; the network focuses on moms; the key demographic seems to be Men 18-24)?
Operating the industry’s only auction-based media network, Right Media’s approach is grounded in one core concept: the amount an advertiser pays for each impression should be directly related to its value. Our ad management technology, Yield Manager, finds that unique value on every ad call and sets the advertiser’s bid in real-time, based on that value (Dynamic Pricing). With the flexibility to bid more for higher-value impressions, and less for lower-value impressions, advertisers increase reach, ensure price protection, and drive better ROI.

Is there anything else you’d like to say about the network or about online advertising in general?
With online advertising booming, and only getting bigger, there has never been a greater need for transparency and liquidity in the market. Right Media’s open-access, auction-based marketplace drives both, allowing advertisers to buy based on true market value, gain insight into their campaigns’ global performance, and access considerably more inventory.

What is your website?
www.rightmedia.com

Next: Tremor Network