What are your monthly impressions?
Undertone Networks serves more than 700 million impressions each month. How many unique visitors are there within your network in a given month? Approximately 65 million unique visitors each month.
How many sites are in your network?
Undertone Networks comprises more than 350 websites.
What kind of targeting do you provide? How is this targeting achieved?
- General Targeting: Undertone can target by: Connection (browser, bandwidth and ISP), Day Part, Demographic, Frequency, Performance Optimization and Site-Specific.
- Content Targeting: Our network is organized into content channels that represent the leading websites in these categories: Automotive, Career, Finance, Entertainment, Lifestyle, News, Real Estate, Sports, Travel, and Women among others.
- Geographic Targeting: Undertone’s geo-targeting capabilities enable advertisers to target users by country, region, state, DMA and city. Through partnerships with national news and local affiliate websites, Undertone can effectively target by geographic area. Undertone also uses the user’s IP address to identify their location and serves ads accordingly.
- Behavioral Targeting: Undertone’s ReDirect technology utilizes ad server technology to anonymously track user behavior and delivers behaviorally targeted advertising across the network to help make advertising more relevant.
Do you accept all forms of rich media? How about video?
Yes, Undertone accepts all major rich media vendors, video formats and adheres to IAB guidelines. In fact, Undertone was one of the first networks to seamlessly incorporate rich media across its network.
What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site (e.g., all sports content; the network focuses on moms; the key demographic seems to be Men 18-24)?
Since Undertone’s inception nearly five years ago, the caliber of sites within our network is one of the things that distinguish Undertone from other companies in the marketplace. Undertone is comprised of top ranked media properties that offer exceptional direct response and branding opportunities for marketers. Our focus has always been premium websites which means high quality users and frequency capped ads, along with significant reach and scale.
Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
Choose your network partners carefully. Ask questions, request case studies, website examples, et cetera. It seems that there are new networks launching weekly and in many cases they have very little inventory, if any at all. Be wary of media brokers disguising themselves as networks.
What is your website?
www.undertonenetworks.com