What are your monthly impressions?
Traffic Marketplace, a division of Vendare, serves more than 5 billion impressions every month.
How many unique visitors are there within your network in a given month?
Traffic Marketplace reached more than 81 million unique users in January, 2006 according to comScore Media Metrix.
How many sites are in your network?
More than 2,000 web publishers comprise the Traffic Marketplace network.
What kind of targeting do you provide? How is this targeting achieved?
Traffic Marketplace has invested numerous resources over the course of the past year to bring all forms of targeting under one roof. Our targeting is delivered via our proprietary suite of targeting solutions known as InFocus.
- InReach (Demographic) Publisher base is merged with the leading third-party market research providers and user questionnaires Publishers are segmented by various demographic
- InZone (Local) User's IP addresses are referenced via our IP Intelligence partner, Digital Envoy and updated several times a month. We offer targeting by country, state, city or DMA. Our InZone solution also allows for targeting by connection speed and local time-of-day.
- InContext (Contextual) Our 15 channels and 100+ sub-categories are created through editorial review of our publishers and a proprietary page-level dynamic crawler that indexes billions of pages a month.
- InProfile (Behavioral) Cookie-based profiles are created and managed by recency for behavior displayed at our advertisers' site or across our publisher content. Advertisers may choose behavioral channels that mirror our 15 channels and 100+ sub-categories.
Do you accept all forms of rich media? How about video?
We accept all forms of rich media served by the leading third-party rich media providers. In addition, we have a proprietary expandable ad template that we recommend our advertisers use being that file locations needed for publishers to serve expandables from third-party providers limits reach and effectiveness.
What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site (e.g., all sports content; the network focuses on moms; the key demographic seems to be Men 18-24)?
Our unique approach to servicing clients on our network is to allow our proprietary optimization monitor and allocate impressions according to performance against the hundreds of targeting segments which fall within our Demographic, Local, Contextual and Behavioral channels and work towards our clients' goals. An advertiser sets their CPA or CPC goal, and we do the rest. Leveraging this approach with our extensive reach ensures the advertiser will obtain their most efficient allocation at scalable levels.
Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
As more networks are becoming more like technology companies we are all in a position to be the innovators in this industry. We must all continue to challenge each other and strive to deliver and redefine relevancy to the end user any way we can while achieving our client's marketing objectives.
What is your website?
www.vendaremedia.com