Gian Lombardi provides an overview of the current state of rich media. He explains what PointRoll strives to achieve, and how it is going about doing so. He also answers Kevin Ryan's questions about how the online world is becoming more accessible to marketers.
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Host:Kevin Ryan, search editor, iMedia Communications
Interviewee: Gian Lombardi, VP eastern sales, PointRoll
Format:16:44, 6.12 MB, MP3
Show Notes:1:41 PointRoll aims to improve the creativity and interactivity of online advertising4:40 Bringing rich media to direct response advertising5:45 Challenges of working with brand marketers6:38 Video with interactivity8:13 How to measure offline consumption of products marketed online9:29 Traditional budgets transitioning to online9:41 Paperboy as a successful product11:21 How to make online advertising data usable
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
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