Enpocket's president and CEO presents mobile marketing case studies.

As cellphones, PDAs and other wireless-handheld appliances become essential personal accessories -- sometimes called "lifestyle devices" -- advertisers are busily planning to cash in on this lucrative market. However, they face obstacles such as understanding ROI and securing collaboration between agencies, brands, manufacturers, operators and service providers.

Enpocket has successfully penetrated the mobile market by providing integrated entertainment and marketing services that build and retain mobile audiences. Its marketing technology and campaign solutions empower clients to target brand messages and content. 

In today's presentation, Enpocket's Mike Baker will teach you what works best by presenting two recent U.S. campaigns, as well as one that achieved phenomenal success in Europe.

Presenter's Bio
Mike Baker is president and CEO of Enpocket and is also a member of the company's board of directors. A seasoned executive with more than 15 years in digital media, Baker has been at the forefront of interactive communications in the wireless, internet and multi-channel video markets. He brings his experience pioneering online advertising and analytics technologies to drive the emergence of an interactive mobile media. Baker joined Enpocket in 2004 from GrandBanks Capital. Prior to that, Baker was executive vice president at Engage Technologies, Inc. where he guided the company through its IPO, international expansion and series of acquisitions.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Mike Baker, President and CEO, Enpocket

Format: 36:46, 13.5 MB, MP3