We've asked the industry's leading behavioral targeting companies about the nuts and bolts of their capabilities, including reach and frequency, pricing, formats, segments, data points and privacy issues. We also asked for examples of clients -- on the publisher and advertiser sides, when applicable -- and testimonials, when available, from some customers whom they've helped reach their behavioral targeting goals.
Why? With the increasing popularity of behavioral targeting -- including studies that show increased visibility -- more and more brands are taking a look at what behavioral targeting has to offer. As behavioral targeting allows brands to find customers based on where they go online and what they do while they're there -- rather than making a guess based on context -- brands need to make sure that they have the right behavioral targeting partners to successfully reach potential customers.
We've outlined the answers from the five companies in the following pages, which we hope you'll take, compare and find out what may work best for your company and your behavioral targeting needs. Let's go!
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