TARGETING: IN FOCUS
Claria
Reach & Frequency
What types of sites do you target? Is there a particular focus that sets you apart from competitors?
Claria targets its users' behavior in order to display relevant, target ads for its advertising clients.
What is the combined reach of your network? (in unique users)
We reach over 80 percent of the U.S. internet population.
What is the total number of ad impressions across all of your sites per month?
We don’t disclose.
What is the average frequency per reach?
We don’t disclose. It is dependent on the type of campaign and objective.
What is the average frequency of consumers?
We don’t disclose. It is dependent on the type of behavior being displayed.
Pricing
What’s your pricing structure(s)?
Each program is unique in design; program rates vary by category and partner needs.
Formats
What types of formats and ad units do you accept?
We accept pop-up and pop-under formats for our GAIN Network, and banner ad formats for our BehaviorLink network.
Segments
Describe the audience segments your company uses and how that system of segmentation differentiates you from your competitors.
The key differentiator for us is targeting by behavior. This allows an advertiser to segment the audience by consumers who have shown an active interest in their category. Behavioral marketing also allows advertisers to better segment their audiences by usage and display different offers to those groups. For example, an advertiser utilizing behavioral marketing can display a trial based offer to a non-category user, an offer to insulate its heavy, loyal user and an acquisition offer to a competitive loyal user.
Data Points
Describe the data points your company uses and how that system of segmentation differentiates you from your competitors.
We are able to understand a user's anonymous behavior across the web. This allows us to understand when a user enters the purchase cycle and how they progress through it. Having this visibility allows are advertisers to understand the best opportunity to display their message.
Do you track behavior through cookies or some other technology? If something other than cookies, what is it?
Our targeting is based on anonymous web wide user profiles obtained from proprietary client side technology.
What percentage visibility do you have of a consumer’s total online behavior?
We have visibility across a broad spectrum of commercial sites.
Privacy
How do you address privacy?
Claria's behavioral marketing platform uses client side software technology to allow advertisers to target consumers based on their individual needs and interests by not simply presenting ads in context, but by also varying the content of the ads based on anonymous individual consumer behavior. All of the behaviors that Claria identifies, collects and analyzes are anonymous and permission based.
How are consumers notified that their behavior is being observed?
Claria's ad supported software is available for free, and in exchange displays advertising messages based on anonymous user behavior. Consumers install software supported by Claria's advertising within the core principles of notice, consent, and control.
Do you collect any personally identifiable information?
Claria doesn't collect and use any information that allows us to identify users.
Clients
Can you please name some of your major clients on both the publisher and advertisers sides?
We don’t disclose.
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