Reach & Frequency
What types of sites do you target? Is there a particular focus that sets you apart from competitors?
At Revenue Science we believe that marketing is a conversation in digital media. Context is the key for a consumer to invite a marketer into that conversation, therefore, the type of sites that we partner with play a large role in our success as the global leader of behavioral targeting. Revenue Science partners with two types of sites:
The first is premium media properties run by the world’s largest media companies such as Dow Jones, Reuters, Associated New Media, Univision and others. These sites have large, high-quality audiences that are consistently sought after by advertisers.
The second is sites with rich behavior but little context. On these sites -- such as blogs, social networks and others -- the currency is an interested audience, not a contextually relevant space. We open this immensely valuable opportunity for publishers and marketers alike by aggregating audiences of many sites together to create scale, then creating segments that make the audiences easy to address.
What is the combined reach of your network? (in unique users)
Revenue Science’s network reaches well over 100 million unique users.
What is the total number of ad impressions across all of your sites per month?
Revenue Science leads the market, serving more behavioral targeting ads than any other company. Other companies may claim to serve more ads, but all ads that Revenue Science serves are behaviorally targeted. Revenue Science serves seven billion behaviorally targeted ad impressions per month, more than any other.
What is the average frequency per reach?
Frequency per reach is based on individual campaign objectives.
What is the average frequency of consumers?
Again, this really depends on the individual campaign.
Pricing
What’s your pricing structure(s)?
We do revenue shared pricing.
Formats
What types of formats and ad units do you accept?
We accept all types of ad units. We work with both text and display ads-- including rich media.
Segments
Describe the audience segments your company uses and how that system of segmentation differentiates you from your competitors.
Revenue Science is the only company that provides the tools for customers to actually search for the right audience. Customers interactively describe and create audience segments using natural-language keywords taken directly from an advertiser audience specification or RFP, and can make adjustments in real-time to build targeted reach appropriate for the campaign-- all within a familiar search interface.
Because Revenue Science can search for content at the level of words on a page, it is easy to create custom segments that match an advertiser’s specific requirements for a campaign based on visits to pages with specified words, rather than force-fitting the advertiser’s requirements into the pre-defined site sections/categories. The system operates in real time, enabling quick iteration to determine the optimal combination of keywords or interests that will deliver the most relevant audience-- it literally takes just seconds.
A critical differentiation for Revenue Science segmentation is our Behavioral Relevance Index (BRI). BRI evaluates the relevance of behavioral audience segments and assigns a score to each. Then, using a simple slider bar interface, publishers and advertisers can make relevancy (higher BRI scores, lower reach) and reach (lower BRI scores, higher reach) adjustments at any stage of a campaign.
In addition, we are the only behavioral targeting company whose segments are verified by Nielsen//Net Ratings. Working with Nielsen ensures that buyers and sellers will know if a segment actually represents what it should, and that the indicators used to qualify consumer interests are valid. Even the best technologies need to be objectively scrutinized by a third party in this way to maintain credibility.
Data Points
Describe the data points your company uses and how that system of segmentation differentiates you from your competitors.
We target audiences by
- What they do:
- Pages/sites visited
- Content read (down to word level)
- Searches
- Actions (ads clicked, products viewed, data entered)
- What they say:
- Registration (no personally identifiable information is ever seen by Revenue Science)
- Social profiles
- Blogs
- How they do it:
- Recency/Frequency
- IP Attributes
- Purchased Data
One thing that distinguishes Revenue Science is the depth of behavior. Most BT providers work only to the “section” level where we look at every word on every page.
Do you track behavior through cookies or some other technology? If something other than cookies, what is it?
We also use pixels-- a 1x1 invisible image on a page
What percentage visibility do you have of a consumer’s total online behavior?
We only see behavior on an individual site or network of sites that partner with us.
Privacy
How do you address privacy?
Revenue Science never collects personally identifiable information of any of its clients' users for its own purposes. Revenue Science is also a member of NAI (Network Advertising Initiative) and Safecount.org.
How are consumers notified that their behavior is being observed?
We act as an agent of our partner sites and adhere to the privacy policies that users agree to through use of those sites.
Do you collect any personally identifiable information?
No.
What steps do you take, if any, to protect the privacy of the end users?
Revenue Science never collects personally identifiable information of any of its clients' users for its own purposes. Revenue Science is also a member of NAI (Network Advertising Initiative) and Safecount.org.
Clients
Can you please name some of your major clients on both the publisher and advertisers sides?
Publishers: (This does not include our Japanese sites.) ABCNews, Associated New Media, Autobytel.com, Barrons.com, Blender.com, Bolt.com, Carsdirect.com, Dealtime.com, Dow Jones, Edmunds.com, epionions.com, ESPN.com, FT.com, FoxNews, Guardian.com, Homestore.com, Hoovers.com, Interactive Corp., Internet Broadcasting, Jumpstart, KBB.com, LinkedIn.com, Maximim.com, Morningstar.com, Nasdaq.com, RedNova, Reuters.com, Shopping.com, Smartmoney.com, TheStreet.com, TheWeek.com, TVGuide.com, Univision, WPNI, Wanadoo, WorldNow, Zacks.com
Advertisers: Revenue Science works with more than 80 percent of the worlds leading brand advertisers. Some of our advertisers include Fidelity, Hyundai, Oracle, American Airlines, Cingular and Dell, just to name a few.
Client Testimonial
We chose to work with Revenue Science as our BT provider because they offer the best combination of technology and service in the industry. They understand my needs as a publisher and the importance of maintaining a strong relationship with our readers. Advertisers know we have a valuable audience and Revenue Science's targeting capabilities creates an amazing depth of data that enables us to package and deliver TheStreet's value in new ways. This has opens up opportunities with new advertises and helps us extend relationships with existing advertisers.
-- Thomas P. O'Regan, vice president, advertising sales, TheStreet.com
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