TARGETING: IN FOCUS
SpecificMEDIA
Reach & Frequency
What types of sites do you target? Is there a particular focus that sets you apart from competitors?
SpecificMedia is the only ad network that solely focuses on "brand name" properties. For more than six years, we have represented 450 of the top 500 premium sites on the internet.
What is the combined reach of your network? (in unique users)
75 million unique users.
What is the total number of ad impressions across all of your sites per month?
Four billion impressions.
What is the average frequency per reach?
We reach each of our users an average 53 times per month or a little under two times per day.
Pricing
What’s your pricing structure(s)?
CPM and CPC.
Formats
What types of formats and ad units do you accept?
- 728x90
- 300x250
- 120x600
- 160x600
- 720x300
- Text
- Rich Media
Segments
Describe the audience segments your company uses and how that system of segmentation differentiates you from your competitors.
We have 35 standard behavioral segments across our network, such as “Auto Shoppers," “Travel Shoppers,” “Investors” and many more. The difference between SpecificMedia and other BT providers is we have no quarrels about opening up our sites/sections for advertisers and agencies to create their own custom behavioral segments. Our segments are richer because we create the profiles based on premium sites rather than low-end/low traffic properties. On top of all of this we let the advertiser select the recency and frequency of any given segment for their campaigns.
Data Points
Do you track behavior through cookies or some other technology? If something other than cookies, what is it?
We solely rely on cookie-based information to track users.
What percentage visibility do you have of a consumer’s total online behavior?
We only have access to content destination sites that the users visit in our network.
Privacy
How do you address privacy?
We rely on the acceptable practices of using anonymous cookies to track a user's behavior, and we never collect any personally identifiable information.
How are consumers notified that their behavior is being observed?
Through our privacy policy.
Do you collect any personally identifiable information?
No.
What steps do you take, if any, to protect the privacy of the end users?
All behavioral information about the user is encrypted and stored in the client’s cookie with no information stored at the server level, and since we don’t collect any personally identifiable information about the user there is no material risk to the end user.
Next: TACODA
« Previous page |