Data suggests that as online video gains greater acceptance, so does streaming audio.

As streaming capabilities continue their evolution, consumers are increasingly using the internet to view and listen to content. While the advancements in online video have been receiving much press, it is important to note that streaming audio is also attracting a significant following. More than ever, consumers are going online to listen to radio broadcasts and integrating this medium into their daily lives.

• Traffic to the Radio category increased 27 percent over the past year to 33.5 million unique visitors in February 2005.
  
  
• The top site in the category, Clear Channel Online, demonstrated strong traffic growth over the past year (up 31 percent to 9.8 million visitors).  Yahoo! LAUNCHcast also generated strong visitation, ranking second in February with seven million visitors.  AOL Radio ranked third with 4.3 million visitors, but saw a 54 percent decline in traffic over the past year.
  
  
• Persons aged 35 to 44 are 22 percent more likely than the average internet user to visit Radio sites. Persons in the 18 to 34 and 45 to 54 age ranges are 12 percent more likely than average to visit these sites.
  
  
• Consistent with the fact that those who over-index for visiting Radio sites are of "working age" (18 to 54), the workday is the most likely daypart for such visitation to occur. U.S. internet users are 27 percent more likely to visit Radio sites during the workday, and eight percent more likely to do so during the early morning hours.

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