The Interactive Advertising Bureau (IAB) has introduced a standardized measure for commercial broadband videos and has called for public comments on their new Broadband Video Commercial Measurement Guidelines.
A "Broadband Video Commercial" is defined as a commercial that may appear before, during and after a variety of content including streaming video, animation, gaming and music video content in a player environment.
Along with the evident need for standardized measurement of commercial broadband videos, Greg Stuart, CEO of IAB says that "these guidelines will lend efficiency to the buying and selling of interactive advertising and further solidify the medium as mainstream."
After the IAB, in conjunction with its Broadband Committee and Measurement Task Force, collects and analyses comments made by members of the industry, namely advertising agencies, marketers, online publishers and technology vendors, the guidelines will be finalized and released at the IAB Leadership Forum: Broadband and Beyond on May 15 in New York.
