Learn what innovative marketers are doing in the VOD space with national programmers.

Video-on-Demand services are taking center stage as cable operators, programmers and advertisers recognize the growing appetite of TV viewers for managing their own viewing decisions.

On-demand is now available in an estimated 75 percent of cable's 35 million digital homes. Digitally-equipped homes will grow at a faster than expected rate to 50 million homes by mid-2008, with full VOD available in more than 60 million homes by the end of the decade, according to the Jack Myers Media Business Report. Combine on-demand available through cable operators with broadband IP (Internet protocol) video distribution and the reach is compelling for advertisers.

In today's presentation, Turner Broadcasting's Chris Pizzurro will present real life case studies of what innovative marketers are doing in the VOD space with national programmers. He will also demonstrate best case and worst case learnings, complete with video examples and data.

Chris Pizzuro's Bio: Chris Pizzurro is vice president of multimedia marketing for Turner Broadcasting System, Inc.'s national advertising sales division. Pizzurro, who is part of the division's market strategy department, is responsible for developing and implementing national advertising sales components for TBS, Inc.'s digital media initiatives. In his current position, Pizzurro develops and directs the strategic multimedia marketing efforts in support of the entire portfolio of TBS, Inc. networks, including entertainment leaders TNT, TBS and Cartoon Network as well news giants CNN and CNN Headline News. In 2001, Pizzurro was tapped to develop the company's advertising sales efforts on behalf of its digital media offerings. He serves as liaison to advertising agencies, investors and consumers as well as to cable and satellite operators, introducing the company's digital media products, part of the ongoing innovation that is synonymous with TBS, Inc. Pizzurro is an active member of the Cable Advertising Bureau On-Demand Advisory Board, the CTAM On-Demand Consortium, as well as Innovation in Digital Advertising (ID!A). He also serves as a Governor of the National Academy of Television Arts and Sciences, NY (NATAS).

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Presenter: Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.

Format: Zipped PowerPoint File