Skyworks' Garry Kitchen presents a case study on an advergame created with Miller Brewing Company, SMG Play and Agency.com.

Advergaming is clearly on a rapid growth trajectory as it is projected to generate $4 billion in revenues by the end of 2008, according to a report in The Wall Street Transcript. The report states companies behind advergaming believe that the gaming audience is more receptive to advertising than both web surfers and TV watchers.

Miller Brewing Company is one of many companies whose interactive marketing efforts have begun to tap into advergaming.

Miller Brewing Company's goal was to extend their TV creative and engage their target audience online in an innovative way. Skyworks, working with Miller agencies SMG Play and Agency.com, developed the Miller Beer Run advergame that was launched October 2005. The Beer Run game combined video clips from the TV spot with classic video game action, creating a seamless branded entertainment experience. In the first four days of the game's release, 360,000 games were played by 165,000 unique users.

In today's session, Skyworks' Garry Kitchen will demonstrate how the Miller Brewing Company brand was incorporated without disrupting the gaming space by adding real life experiences.

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Presenter: Garry Kitchen, President and CEO, Skyworks Technologies, Inc.

Format: Zipped PowerPoint File