Freestyle Interactive's Mike Denzler demonstrates how emerging media platforms can be used in marketing to gamers.

Many marketers today targeting the 18 to 34 year old male audience feel as though their options of effective media channels are limited. They understand that gaming is an increasingly popular channel that gains focused attention, but they aren't quite sure how to develop creative or measure the results.

Interactive agencies come to the rescue. Freestyle is one such agency creating innovative strategies and breakthrough creative that leverage the power of gaming.

In today's session, Freestyle Interactive Media Director Mike Denzler will demonstrate how emerging media platforms can be used in marketing to gamers.  As the video game category has become more cluttered and competitive, game developer EA is challenged with staying in front of, and connected to, their consumers. Through VOD, mobile, and viral video, Freestyle Interactive has addressed the dual challenges of keeping EA titles top of mind among existing game customers as well as expanding the overall category.

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Presenter: Mike Denzler, Media Director, Freestyle Interactive

Format: Zipped PowerPoint File