Yahoo-generated

etc.

Content Areas: This includes (but is definitely not limited to) Yahoo TV, Yahoo Movies, News, Music, Finance, Sports and Games. Each of these areas contains a wealth of content with numerous sub-sections. Yahoo's entertainment sections (TV, movies and music) in particular, are paving the way for the next generation of media with partnerships like Apprentice and Jibjab. In addition to aggregating news, Yahoo creates its own news with global-trekking journalist Kevin Sites.

User-generated

	Flickr: Photo service acquired by Yahoo where users can upload, organize, tag and share their own and others' photos.
	Yahoo del.icio.us: A place where users can store bookmarks to their favorite sites to be accessed from any computer. Sites can be organized and shared with others.
	Yahoo 360: Allows users to share and create blogs, share photos and recommend favorites. It combines Yahoo's services such as Yahoo Messenger, Yahoo Photos, Yahoo Local, LAUNCHcast Music, Yahoo Groups and Yahoo blogs.
	My Yahoo: A personalized portal that enables users to customize Yahoo content.
	Yahoo Podcasts: Search service specifically for podcasts. Audiences can search for podcasts through the service and then download the programs to their computers or MP3 players. Unlike competitor Apple's iTunes, audiences can also listen directly to podcasts over the internet.
	Yahoo Widgets: Formerly Konfabulator, this is a collection of mini-applications, ranging from calendars to news feeds.

Other players include
Yahoo-generated Content:
CNN (news), PopCapGames.com and AddictingGames.com (games), ESPN and CNNSI (sports), IMDB and AOL (movies), iTunes and Napster (music), MSN Finance and CBS MarketWatch (finance), About.com

User-generated Content:
Shutterfly, Snapfish and ofoto (photos), Digg and Slashdot (bookmarks), MySpace and Blogger (blog programs), Windows Live, Google Personalized Homepage (custom portals), iTunes, podscope, PodShow (podcasts), Live.com, Google Personalized Homepage, WeatherBug, Claria (widgets and desktop apps)

What it could mean for marketers
Yahoo's content attracts a lot of users, which is great for savvy marketers who want to connect deeply with targeted customers.

In the Yahoo-generated content arena, there are sponsorship and partnership opportunities ripe for the picking, especially when it comes to exclusive content. Yahoo Movies is filled with exclusive trailers. Yahoo Music regularly posts exclusive songs and albums. Yahoo Games also offers games that can't be found anywhere else.

The user-generated areas offer places where brands can reach out to and interact with the foot soldiers of their reputation-- their customers. Use Flickr to have a photo contest featuring your product, or start a Flickr group related to your brand's industry or one of your key products. You can also start communities on del.icio.us related to your brand. Or consider using Yahoo 360 to host employee or company blogs.

Lastly, Yahoo's Widgets is full of applications designed by brands. The right mini-application has potential to take your brand straight to the desktops of your target audience.