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consumer acquisition

2006 Online Marketing Plans

March 28, 2006

eMarketer reports that many marketers plan to update their websites, as well as increase the amount of sponsored links and online ads.

It looks like Internet users will be surfing much-improved websites in 2006. According to data gathered by MarketingSherpa at ad:tech, in late 2005, 39 percent of U.S. marketers plan substantial increases in their spending on "website revamps or tweaks." Also likely, according the MarketingSherpa data, are more sponsored links alongside search results and a significant increase in online ads.

eMarketer is the "first place to look" for market research information related to the internet, e-business and online marketing.


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