Hitwise tracks searches on online communities, chat sites and sites visited immediately after MySpace.com.
Internet community and chat sites are making the rounds in the media once again, this time it is Newsweek focusing on MySpace among others. Hitwise has taken a closer look at the Net Communities and Chat category for the week ending March 25, 2006. The most ppular site is MySpace, capturing 42 percent of visits to the category, followed by TheFaceBook and Xanga. Hitwise Clickstream data shows that after visiting MySpace, 8.33 percent of visits went to MySpace Blog and 2.93 percent to MySpace Music.
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.