Pre-Campaign Testing
While testing might not impact your reputation with ISPs, it will improve your reputation with customers. No one wants to receive email that does not appear correctly in their inbox, or that has links that don’t work.
By testing your campaigns before you send them, you can dramatically improve response rates. Everyone knows this. But instead of just doing creative testing with customers, consider doing tests that gauge your delivery potential.
By running your campaign through a pre-campaign tool, you can see how your email will look across readers, what links are broken, and whether your creative is likely to get filtered. By seeing these things up front, you can fix problems before they reach your customers-- or their junk folder.
Contrary to popular belief, filtering errors are more likely to occur because of your HTML coding than the words you use in your email. A good tool will show you both, though, and will be a valuable addition to your creative team’s arsenal.
Sending email that renders correctly increases the chances that your customers will respond-- and it makes you look much better in their eyes.
