Want to know how to use an ad network to regionalize your ads? Start here.
The Kelsey Group and BizRate estimate that 25 percent of all internet searches are local in nature, making geotargeting the oldest form of targeting on the web. Also known as IP-targeted advertising, geotargeting has been shown to produce better clickthrough rates and costs-per- conversions than mass message national campaigns.
Offline, tailored messaging, personalized content and engaging with customers in their own languages are powerful ways to initiate conversations in your face-to-face interactions. When the same principles of effective networking are applied to geotargeting in online campaigns, brands can earn a home team advantage that allows conversations to go further and opportunities for customer conversion to increase.
Ad networks can use geotargeting to help marketers cut through the clutter and connect with consumers locally. They do so by using data (continent, country, state, city, zip code, area code and more) that can be obtained from tracking the IP addresses of individual computer users,
Geotargeting with an ad network offers location-specific opportunities to initiate thousands of introductions a day to consumers with the highest potentials for conversion, adding power and agility to your online campaigns.
Get the most out of your regional marketing efforts with these best practices and tips from industry experts.
Author Notes:Kibibi Springs is a communications specialist with over 10 years of experience in business marketing. Springs has executed successful communications campaigns for top 10 global public relations agency, Edelman Public Relations; non-profit organization The Milken Family Foundation; hair care and cosmetic manufacturer Sebastian International and global beauty company The Wella Corporation. Her consultancy -- Springboard Communications -- offers a variety of freelance business services to marketing and pr agencies, corporate marketing executives and business owners. Next page »