Make sure that your ad network is giving you the reach your brand goals deserve.

Before launching a geotargeting campaign with your ad network, ask how much inventory is available in a given region (U.S., U.K., and/or Canada) and the number of web properties offered in their network.

You should expect your ad network to offer you information on these data levels:

Note: approximately 25 percent of ad networks do not offer geographic targeting based off IP address. Though the industry standard for IP targeting typically ensures the same levels of granularity (country, state, DMA, city, zip code, et cetera), ad networks can only offer you the power of their network and are limited to the IP information available through their registered users.