Geotargeting as Research
"The most useful data a marketer can gain from geotargeting is where to spend their marketing dollars. If ads in one market perform better than another market, you can use this data to the benefit of your future sales goals."
-- MyGeek's Geoff Gieron
Before beginning a geotargeting campaign, you may have already determined where your greatest potential consumers can be located and how to address them. If so, then bombs away! But don’t underestimate the valuable opportunity that geotargeting offers to mine the consumer field for new markets.
No matter how much you may already know about your consumer, results from geotargeting campaigns can offer multitudes of data that will continually improve how you tailor your messages and ad creative. By testing different messages and creative executions to several regions -- and then executing only those that are effective in attracting desired customers -- marketers can ensure better results during their campaigns.
