If you’re still on the fence about whether to enact a geo-targeted campaign for your brand, here are a couple of closing statistics for you to seal the deal.

Research shows that IP or geo-targeted ads have been shown to upsell customers as much as 30 to 40 percent above run-of-the-network ads. In addition, geo-targeted ads have been known to show more than double clickthrough rates versus non-targeted ads.

For marketers, the importance of relevant consumer face time increases as clutter increases. Geotargeting is a solution that will continue to evolve to meet the evolving needs for accuracy and agility.