Sometimes plain old HTML is better for parts of your website; you need to select appropriate uses for Rich internet applications.

One of the biggest challenges in implementing new technology is deciding when to use it. For example, a straight forward article still benefits from a simple HTML introduction. But, HTML and RIAs can be used in conjunction, as in the Banana Republic homepage (see below). RIAs are implemented in the visual portion of the homepage, while clear HTML text is listed above to allow users to shop for clothing immediately.

Using both HTML and RIA lets Bananarepublic.com be compelling and unique without sacrificing simple functionality most users demand.