OPINIONS
Published: April 14, 2006
Media Motion: For the Record (04/14/06)
 

DoubleClick hires Marianne Caponnetto as chief sales and marketing officer, Kanoodle partners with Dow Jones & Company and more interactive new hires and partnerships.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our weekly column is always looking for announcements, so please email them to roger@imediaconnection.com

Accipiter Solutions, Inc. announced that it has strengthened its leadership position with a number of new customer wins and contract upgrades in Italy: Editoriale Domus, BBJ, StudentiMediaGroup, and iNet. A number of customers, including Tiscali, also signed new contracts to increase the number of ads served using Accipiter's AdManager.

BlueLithium has appointed Bill Lonergan to the newly created position of chief financial officer. Lonergan has 25 years of financial management experience helping technology companies achieve significant growth and gains in market share. He will be responsible for leading all accounting and financial activities while guiding BlueLithium towards its business and financial goals.

Bluestreak has hired Mary Byrne as senior vice president, global sales. Byrne comes to Bluestreak with extensive experience in online advertising and marketing sales from DoubleClick.

Donat/Wald announced it has been named agency of record for Movielink, a movie download service. The two companies launched a nationwide print advertising campaign introducing Movielink's new download-to-own service, which allows consumers to buy movie downloads online. 

DoubleClick Inc. announced the appointment of Marianne Caponnetto as chief sales and marketing officer. Caponnetto, a pioneer and innovator in the field of digital advertising and marketing, brings more than 20 years of global marketing and sales experience in the media and entertainment industry.

Coremetrics announced that Abebooks.com, the world's largest online marketplace for books, is using Coremetrics web analytics to measure the impact of site redesign efforts, enabling the company to gain insight into how refinements to the site affect the bottom line.

Geary Interactive, a digital marketing firm, has won an Internet Advertising Competition (IAC) Award from the web marketing association for Geary's launch of a promotional website for 20th Television's award- winning show "24". The firm received a Best of Show Rich Media Online Campaign Award.

Habeas Inc. announced that HomeGain has selected the company's email reputation services to improve email deliverability to consumers, agents and brokers. Through the Habeas SafeList, HomeGain is ensured residence on the whitelists for a majority of the world's ISPs.

Kanoodle announced a multi-year exclusive agreement with Dow Jones & Company. As part of the agreement, Kanoodle content-targeted sponsored links will appear on websites within Dow Jones Online, including The Wall Street Journal Online, CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com, CollegeJournal.com and Barron's Online.

MIVA, Inc. announced it has signed a global ad distribution deal with Data Depth, providers of iCopyright, an automated copyrighting technology designed to protect and increase the revenue of publishers online content.

News Corp. announced that Hemanshu (Hemu) Nigam, now director of Consumer Security Outreach & Child Safe Computing at Microsoft Corp., will head up safety, education, privacy and law enforcement oversight programs for MySpace

Publicis & Hal Riney announced that Yo Umeda has been hired as an art director. Prior to Riney, Umeda worked at Goodby, Silverstein & Partners as an art director. Yo has worked on multiple campaigns for HP, Subway and Comcast, as well as interactive campaigns for Emerald Nuts, Adobe, and HP.

Revver, Inc. announced it has secured $8.7 million in Series B funding led by Draper Fisher Jurvetson, joined by Bessemer Venture Partners, Draper Richards and William Randolph Hearst III. The additional funding will drive Revver's international market expansion, team-building and technology development from beta to live site in May 2006.

White Paper Library

View More Research »