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October 07, 2002
Eyeblaster Award Honors Rich Media Use

Eyeblaster, Inc. and iMedia Communications announce the 2nd Annual Best Eyeblaster Awards competition, decided by the entire online advertising community. The Awards recognize the most creative and visually engaging rich media advertisements run from December 1, 2001 through September 30, 2002.

“Last year’s award demonstrated the industry’s rapid adoption of these new ad formats. This year, hundreds of Fortune 1000 brands will be among those online advertisers included in the competition,” says Joe Apprendi, Executive Vice President of Eyeblaster. “We’re seeing a big change in best online advertising practices with rich media fueling renewed advertising demand for this medium and delivering even greater effectiveness.”

The Eyeblaster rich media platform has gained widespread market adoption due to its ease of use and ability to offer multiple rich media ad formats through one online platform. Eyeblaster is now used by more than 200 top agencies to run campaigns on over 700 leading Websites and publisher networks, including AOL, MSN and Yahoo!.

Joseph Jaffe, columnist for iMediaConnection and former Media Director for TBWA/Chiat/Day New York, is Chairman of this year’s Awards. “Agencies and advertisers have produced a remarkable amount of excellent ad creative,” says Jaffe. “With the enormous amount of entries this year, the competition is extremely fierce.”

Selection of the Best Eyeblaster Award winner is in two rounds: judging by a panel and online voting by the entire online ad community.

First, a panel of creative judges will select 20 finalists from several hundred ads that have run on the Eyeblaster platform in the last year. This “All-Star” creative panel includes Matt D'Ercole, VP/Associate Creative Director, Digitas; Tim Doherty, Associate Creative Director, OgilvyInteractive; Brad Epstein, Executive Creative Director, The Lord Group/Spier; John Gheur, Creative Director, DNA Studio; Jason Lellos, Partner, Catalano, Lellos, Silverstein; Patrick Clarke, Creative Director, AtmosphereBBDO.

Then, the entire online advertising community—including advertisers, agencies, publishers and the press—will be invited to select the winner and two runners-up from the 20 finalists. Voting will take place online at www.eyeblaster.com and all voters will be entered in a drawing to receive a new Apple iPOD MP3 player.

Over 150 of the Web’s top agencies are competing for the award. The winner will be presented with the Best Eyeblaster Award for 2002 on November 19 at a special ceremony in New York City.

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