New distribution channels + new consumer behavior = a new entertainment world.

As consumers fan out across ever-proliferating media channels -- network TV, cable TV, IPTV, VOD, terrestrial radio, satellite radio, print, outdoor, the web, email, blogs, podcasts, RSS feeds and more -- entertainment marketers are left chasing them… with a big butterfly net.

Brad Berens, iMedia's executive editor, will start today's presentation with a high-speed tour of where consumers go to find out about entertainment products. Are they reading blogs, magazines or both? Are they watching video podcasts, downloading the latest episode of "Desperate Housewives," using the VOD options on their satellite or cable TV, streaming old episodes of "Welcome Back, Kotter" online or mixing all of them? Where are consumers spending time, and how can entertainment marketers reach them without being intrusive?

Then, Berens will move on to explore where and how marketers are spending their budgets to reach these consumers. Where are the matches and where are the missed opportunities? You're sure to feel empowered after this insightful presentation.

Brad Berens Bio: Brad is iMedia's executive editor and head of content for the company, including its website, newsletters, Summits and other projects. Prior to iMedia, Berens was the managing editor for all things digital since 2000 at EarthLink, overseeing all content for EarthLink's main website. He also conceptualized, launched and edited eLink, EarthLink's twice-monthly email newsletter and premiere customer touchpoint with a circulation of seven million. Before EarthLink, Berens worked at Lineup Technologies and was a Shakespearean scholar and award-winning teacher at UC Berkeley, where he earned his doctorate.

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Presenter: Brad Berens, Executive Editor, iMedia Communications, Inc.

Format: Zipped PowerPoint file