Auto Creative #2: Let's say that over the course of a week or so, a person's behaviors become more focused. Rather than reading just general auto articles, the person is reading only or mostly SUV articles. The brand message can now be refined to reflect this narrower interest by changing from "Jupiter is a great carmaker" to "Jupiter offers best-in-class SUVs."

While some advertisers might want to make the leap to promoting a specific SUV, the behavior does not support that... yet.