Auto Creative #3: Some additional time passes, and the consumer stops reading articles and starts researching a specific subset of SUVs-- perhaps smaller models with better mileage. Say that the person has now researched Jupiter's small SUV, the LS500. Now, the person's interest is specific enough for Jupiter to match it with a specific automobile. They are obviously very close to purchase decision, so the time is right to introduce a real call to action.

Here, a special financing deal on the model that the person is interested in is a timely message to translate intent to action.