Credit Card Creative #2: A simple mistake advertisers might make at this point would be to stop behavioral analysis and offer a specific reward card based on internal sales goals. They effectively make a guess about what might be attractive, but the odds are against them that they'll hit it right on the head.

How could they know who is interested in what type of card? Behavioral targeting enables MegaCard to offer an ad that is specific to the person's lifestyle choices based on past behaviors.

In the above example, cross referencing behavioral data finds that the consumer is also a member of the site's travel audience. With that information, MegaCard can offer airline travel as the lifestyle reward. Therefore, the next ad served is an airline travel reward credit card.