Behavioral Targeting Best Practices - Exactly the Right Offer

Home › Demographics › Targeting

TARGETING: IN FOCUS

Published: April 17, 2006

Behavioral Targeting Best Practices

By Marla R. Schimke

PRINT EMAIL

Exactly the Right Offer

Credit Card Creative #3: Now that MegaCard knows that the person has a specific interest, the third and final ad is the call to action-- an offer for 1000 bonus miles that is hard for an active traveler to resist.

Megacard, apply now and receive 1000 bonus miles

« Previous page | Next page »

In this issue:
Introduction
Autos Start with the Brand
Focusing the Creative
Introducing a Call to Action
The Importance of Lifestyle
An Evolving Message
Exactly the Right Offer
Conclusion